If there is one neighborhood in Seoul that captures the energy of the city perfectly, it is Myeongdong. Packed with street food stalls, flagship beauty stores, and international fashion brands, this district is a sensory overload in the best possible way.
Getting There
Take Line 4 (Blue) to Myeongdong Station and use Exit 6 or 8.
Street Food You Must Try
- Hotteok — Sweet pancakes filled with brown sugar and nuts
- Tteokbokki — Chewy rice cakes in spicy sauce
- Egg Bread — Fluffy bread with a whole egg baked inside
- Tornado Potato — Spiral-cut potato on a stick, fried crispy
K-Beauty Shopping
Myeongdong is ground zero for Korean skincare. You will find flagship stores for Innisfree, Etude House, Missha, and The Face Shop. Visit Olive Young for the best selection of cult K-beauty products.
Tips
- Many vendors accept cash only — bring Korean Won
- Beauty shops offer free samples — do not be shy to ask
- Nearby Namsan Seoul Tower is a 20-minute walk uphill